Xiaopeng G7 Launch Highlights Competition with Xiaomi YU7

On July 3rd, during the press conference following the launch of the Xiaopeng G7, media representatives couldn't help but express their surprise at the frequent references to Xiaomi's YU7. In the opening moments of the interview, a media member asked Xiaopeng CEO He Xiaopeng about his thoughts on the hot sales of the Xiaomi YU7. As the discussion unfolded, the names of Xiaomi and YU7 kept resurfacing. This situation was not unexpected, as the G7 is also targeting the old rival, the Tesla Model Y. He Xiaopeng remarked, 'Our order data for the Xiaopeng G7 is excellent, but it is clearly overshadowed by Xiaomi's YU7.' With a record-breaking order of 10,000 units in just 9 minutes, the G7's order volume far surpassed the previous records set by the G6 and MONA M03 MAX. However, the G7 faced intense competition from Xiaomi's YU7. The two models, while competing, are positioned differently in the market. The G7, starting at 195,800 yuan, is intended for family use, emphasizing comfort and Xiaopeng's strengths in intelligence. In contrast, the YU7 starts above 250,000 yuan, focusing on high performance and luxury attributes. He Xiaopeng shared insights about emotional value in marketing, emphasizing the need for balance between quality, technology, and aesthetics. He noted that while Xiaopeng will continue its focus on intelligence, the introduction of self-developed Turing AI chips gives the G7 a computational power of up to 2250 TOPS, claiming it to be the world's first L3-level AI car. He explained that achieving L3-level automation requires a significant computational threshold and regulatory certifications. The cost of developing the Turing AI chips was substantial, and Xiaopeng is optimistic about future financial recovery and continued collaboration with Volkswagen. He also mentioned the importance of selecting quality partners for future collaborations, reflecting the maturity of Xiaopeng as a company. As Xiaopeng approaches its next phase, the focus will not only be on computational power but also on enhancing emotional value in their products.