China Changan Automobile Group Makes Its First Collective Appearance and Announces Ambitious Global Strategy

On July 30, the leadership team of China Changan Automobile Group Co., Ltd. made its first collective appearance. This new state-owned enterprise, approved by the State Council and directly overseen by the State-owned Assets Supervision and Administration Commission, declared its strategic ambitions to build a world-class automobile group with global competitiveness and independent core technologies just one day after its establishment. The formation of China Changan Automobile Group is beneficial for speeding up the development of globally competitive world-class enterprises and supporting the high-quality development of the smart connected new energy vehicle industry. It will help Changan integrate relevant resources to forge a new path in intense market competition, strengthen and expand state-owned enterprises, and enhance its participation in international competition, creating an organization and team that is internationalized, market-oriented, professional, and youthful, thus accelerating its journey towards becoming a world-class automobile brand. Zhu Huarong, Secretary of the Party Committee and Chairman of China Changan Automobile Group, emphasized the strategic upgrade and the establishment of a new model for state-owned enterprise reform. The group was formed based on Changan Automobile and 117 subsidiaries, with a registered capital of 20 billion yuan and total assets of 308.7 billion yuan, employing approximately 110,000 people. Its strategic positioning aligns closely with the national goals of becoming a 'strong automobile country' and a 'strong technology country', serving as an important practice in optimizing the layout of state-owned capital. The establishment of this new state-owned enterprise is not merely a simple accumulation of scale; it is expected to bring six core advantages: strategic guidance, resource integration, technological innovation, coordinated industry collaboration, incentive mechanisms, and risk prevention. As a new state-owned enterprise, China Changan Automobile aims to contribute to the construction of a 'strong automobile country' with its goal of becoming a world-class automobile group with global competitiveness and independent core technologies. The establishment of the new state-owned enterprise not only injects strong development momentum into Changan Automobile but also empowers its global smart electric vehicle brands, including Avita, Deep Blue Automotive, and Changan Qiyuan, helping each brand achieve a comprehensive leap in momentum. With a history of over 100 years, Changan is embarking on a new journey to support the high-quality development of China's automobile industry. Leveraging the advantages of the state-owned enterprise platform, China Changan Automobile Group is accelerating its technological advancements. The 'Shangri-La' new energy plan aims to create a million-level dedicated platform, laying out next-generation battery and IGBT technologies, and exploring digital energy and battery recycling industrialization. The 'Beidou Tianshu' smart plan seeks to build a technology system for intelligent driving, chassis, and smart cabins, focusing on end-to-end intelligent driving and multimodal large models, while establishing a national key laboratory for intelligent vehicle safety technology. Over the next decade, an investment of 200 billion yuan is planned to establish a technology innovation team of over ten thousand people, focusing on cutting-edge areas such as AI vertical models and optical/quantum computing. From January to June this year, China Changan Automobile achieved an overall operating income of 146.9 billion yuan, with vehicle sales growing steadily, reaching 1.355 million units, the highest in nearly eight years. New energy vehicle sales reached 452,000 units, a year-on-year increase of 49.1%, while overseas sales reached 299,000 units, a year-on-year increase of 5.1%. The total sales for the year are expected to reach 3 million units, with new energy vehicle sales projected to hit 1 million units and an anticipated annual operating income of 355 billion yuan. Avita focuses on 'high aesthetics, high intelligence, and high value', aiming to build a leading global brand in new luxury smart electric vehicles. Deep Blue Automotive targets the mainstream mid-to-high-end new energy market, providing technological sports brands for global young new energy users with products priced between 150,000 to 300,000 yuan. Changan Qiyuan, positioned as a 'smart mobile lifestyle provider', aims to offer next-generation products with extreme cost-effectiveness that integrate various life scenarios, promoting a new trend in intelligent mobility. Through the development of smart automotive robots, flying cars, and embodied intelligence, Changan expects to produce humanoid robots by 2028. Further reinforcing the cooperative relationship between central and local governments, the company aims to implement the Chengdu-Chongqing economic circle strategy and assist Chongqing in building a modern manufacturing cluster system. In terms of globalization, Changan adheres to the 'embracing all rivers' plan and promotes the '152' strategy, focusing on five major regional markets: Southeast Asia, the Middle East and Africa, Central and South America, Europe, and Eurasia. Currently, nine out of twenty overseas factories have begun production, with the Rayong new energy base in Thailand serving the right-hand drive market. Changan is further promoting local operations tailored to each region, transitioning from trade-based operations to full-chain operations. By 2030, China Changan Automobile aims to achieve a production and sales scale of 5 million vehicles, with new energy vehicle sales accounting for over 60% and overseas sales accounting for over 30%, striving to become one of the top ten global automobile brands. In the next five years, the company plans to launch over 50 new energy products globally, including more than seven major global products with sales exceeding 300,000 units each. The birth of the new Changan coincides with a deep transformation period in the global automobile industry. With a history of 163 years, the company is reconstructing its development logic as a state-owned enterprise—reinforcing strategic technological strength through resource integration and activating the industrial ecosystem through institutional innovation. As the grand goal of 'building a world-class automobile group' was displayed on the conference screen, the audience erupted in applause, not only for Changan on its new journey but also for the rising Chinese automobile industry. With the implementation of the state-owned enterprise reform model in the mountain city, the path to a strong automobile country in China welcomes a new engine. Standing at this new starting point, Changan will strive for new heights, focusing on five specific measures: 'shouldering a new mission, establishing a new strategy, building a new automobile, creating a new ecosystem, and revitalizing new services', as it continues to concentrate on three major plans and develop three major brands, determined to advance steadily towards becoming a world-class automobile group with global competitiveness and independent core technologies.