BYD Announces Major Personnel Changes in Sales Divisions

Recently, BYD Group announced significant personnel adjustments, with Zhao Changjiang, General Manager of the sales division for the Tengshi brand, and Li Hui, General Manager of the direct sales division for the Fangchengbao brand, swapping positions. This rotation aims to empower different business segments through diversified management experience and enhance organizational vitality. Zhao Changjiang joined BYD in 2009 and gradually rose through the ranks from a grassroots sales position. Since 2021, he has been preparing BYD's high-end brand and took over the Tengshi brand division. Recently, he reflected on the development journey of Tengshi on Weibo, stating that since the strategic renewal in 2022, the brand has successfully completed two major phase goals of 'full preparation' and 'resource integration', achieving dual breakthroughs in both domestic and international markets and brand building. In the first half of 2025, Tengshi's cumulative sales reached 79,830 units, a 34% year-on-year increase, with June's monthly sales reaching 15,783 units, up 28.6% year-on-year, marking three consecutive months of sales exceeding 15,000 units. Notably, the average selling price of its products has reached 381,000 yuan, firmly establishing its presence in China's new energy luxury brand segment. Li Hui, who takes over as General Manager of the Tengshi sales division, joined BYD in 2004 and has held several key positions in automotive finance, rail business, and the Fangchengbao direct sales division. From January to June 2025, Fangchengbao's cumulative sales reached 60,746 units, surpassing last year's total sales, with June's monthly sales hitting 18,903 units, a staggering increase of 605.3%, showcasing strong momentum. In the future, Tengshi is set to launch a series of significant new products, with the new model N8L about to hit the market, aiming for a monthly sales scale of 20,000 to 30,000 units. Zhao Changjiang stated he would continue to work hard in his new role to further advance the Chinese automotive industry. This executive rotation occurs during a critical period of breakthrough growth for both the Tengshi and Fangchengbao brands, with these two experienced managers swapping positions serving as a strategic move by BYD to reinforce internal collaboration and inject new energy into its luxury and personalized brand matrix. The market will closely observe the strategic continuity and innovative breakthroughs of the two major brands following this rotation.