Neta Auto's Parent Company Begins Recruitment for Restructuring Investors

In July 2025, Neta Auto's parent company, Hozon New Energy Automobile Co., Ltd., officially started the pre-recruitment for prospective investors for its restructuring. Interested strategic investors can submit their pre-registration materials through the Alibaba Asset Platform starting from July 10. This move comes just eight months after the company halted production in November 2024, bringing a potential rebirth for the once-lauded 'dark horse' of the new energy vehicle industry. Hozon New Energy was established on October 16, 2014, with its legal representative being Chairman Fang Yunzhu and a registered capital of 2.84 billion yuan, located in Tongxiang City, Zhejiang Province. As a foreign-invested unlisted joint-stock company, its most notable development trajectory includes the gradual establishment of an industry network covering both domestic and international markets. As of May 1, 2025, Hozon New Energy's core assets include fixed assets, machinery and equipment, intellectual property, and accounts receivable. The fixed assets encompass 350 acres of industrial land in Tongxiang's economic development zone; machinery includes integrated workshop production lines, production molds, transportation tools, and experimental equipment; and its intellectual property revolves around self-developed software products and the registered trademark 'Neta Auto'. In terms of industrial layout, Hozon has formed a dual-drive pattern of 'deep cultivation in the domestic market + overseas expansion'. Domestically, besides the Tongxiang base, it has two major production bases: the Yichun base in Jiangxi, which started production in 2022 as an 'all-ecological smart factory' meeting Industry 4.0 standards with an annual capacity of 100,000 vehicles, and the Nanning base in Guangxi, in which it holds an 85.3% stake, also with an annual capacity of 100,000 vehicles, aimed at exporting KD components overseas. Additionally, there are three major core component factories in Tongcheng, Fengtai, and Fengyang, creating a relatively complete supply chain system. Neta's overseas market layout is even more forward-looking, with factories in Bangkok, Thailand, Jakarta, Indonesia, and Malaysia. Both the Bangkok and Jakarta factories commenced production in 2024 using CKD (Completely Knocked Down) assembly methods for localized production, laying a foundation for its global strategy. The Malaysian factory commenced construction in 2023 and is expected to start production this year. Neta has a certain brand accumulation in the Southeast Asian market, with notable sales performance. According to relevant data, the Neta AYA series delivered over 50,000 units in Southeast Asia in 2023, accounting for 52.0% of the region's small pure electric vehicle market. In 2023, Neta held a market share of 12% in Thailand's electric vehicle market. Regarding the restructuring, Hozon New Energy's management clearly states that the core investment value of the company positions it as a 'potential stock' in the new energy vehicle sector. As one of the few domestic new energy passenger vehicle manufacturers with 'dual qualifications', Hozon is not only among the first to receive dual certifications from the National Development and Reform Commission and the Ministry of Industry and Information Technology but has also developed its core technologies, such as the 'Shanhai + Yunhe' vehicle platform and the 'Haozhi + Tiangong battery' technology, establishing a core technological barrier for the enterprise. In terms of brand and market, since the launch of the 'Neta' brand in 2018, cumulative sales have exceeded 460,000 units, with annual sales surpassing 150,000 units in 2022. Its product matrix covers mainstream price ranges from 80,000 to 200,000 yuan, including various models such as Neta V/AYA, X, L, S series, and GT, accumulating a solid user base. Furthermore, Hozon’s overseas first-mover advantage is also significant. By localizing production through CKD factories in Thailand and Indonesia, Neta has seized the initiative in the Southeast Asian market, laying the groundwork for global expansion. Crucially, Hozon New Energy possesses recovery potential. Despite halting production for eight months since November 2024, its production line equipment remains in good condition, and over 400 core team members, including management and technical personnel, are still retained. This indicates the capability for rapid production recovery upon the injection of external resources, effectively maintaining existing market resources and industry position. Additionally, Tongxiang, where the company is based, was recognized as one of the 'Top Ten Counties (Cities) for Business Environment' in 2024, providing a stable policy and legal guarantee for its post-restructuring development. The management of Hozon New Energy holds an optimistic view of the production resumption prospects for Neta Auto, stating that the production line equipment is operating normally and the core team is stable, allowing for a quick production recovery and regaining market competitiveness as long as external conditions are met. The initiation of pre-recruitment provides a market-oriented path for Hozon New Energy to attract strategic investors and mitigate operational difficulties. For capital interested in entering the new energy vehicle sector, Hozon New Energy offers dual qualifications, core technologies, a mature brand, and a global layout, representing a potentially valuable investment opportunity. Currently, both industry insiders and outsiders are observing and anticipating, as successful restructuring could bring hope for a 'rebirth'.