Jaguar Land Rover Delays Launch of Pure Electric Range Rover and New Electric Jaguar Models

According to a report by The Guardian citing informed sources, Jaguar Land Rover has decided to postpone the launch of its pure electric Range Rover and the next generation of Jaguar electric vehicles. This decision comes in response to the current weak demand in the electric vehicle market. The delay aims to allow more time for testing and to wait for a recovery in demand for electric vehicles. The delivery timeline for the pure electric Range Rover has been pushed back to next year, whereas it was initially planned to be available in showrooms by the end of this year. Previously, due to a decline in demand for high-end electric vehicles, Jaguar Land Rover had already slowed its electrification progress, and the launch of the pure electric Range Rover, originally set for 2024, has been postponed. Additionally, The Guardian revealed that the release of two planned Jaguar electric vehicles may also be delayed by several months. Jaguar Land Rover is committed to fully electrifying the Jaguar brand, with the first new generation electric vehicle originally scheduled for late summer 2026. However, sources indicate that the first pure electric model (the Type 00 concept car preview) is now set to debut in August 2026, with a second pure electric Jaguar model expected to follow in December 2027. Meanwhile, the small electric Range Rover, intended to replace the Velar, which was set to launch in April 2026, may also face delays. The pure electric version of the Defender SUV is now anticipated to be launched in the first quarter of 2027. Notably, in the latest information provided to analysts, Jaguar Land Rover did not update its specific timeline for electric vehicles, only stating that the first electrified model, the Freelander, developed in partnership with Chinese company Chery, will be available in the second half of 2026. Jaguar Land Rover also revealed that over 60,000 consumers are currently waiting for the release of the pure electric Range Rover. The company stated that it is open to delays if they ensure product quality. CEO Adrian Mardell emphasized on Investor Day on June 16: 'We won't rush; we want to ensure every step is taken steadily.' Furthermore, the company warned that its profitability this year will be impacted by multiple adverse factors, including high tariffs on imported cars imposed by U.S. President Trump and a weaker dollar, which has raised prices in the U.S. market. Additionally, Chinese consumers are increasingly opting for domestic luxury cars rather than Western high-end brands, which has also affected Jaguar Land Rover's sales in China.