Dongfeng Nissan N7 Achieves Top Sales in June for Joint Venture Electric Vehicles

Sales data released on July 10 showed that the Dongfeng Nissan N7 topped the sales charts for joint venture electric vehicles in June with 6,189 units sold, marking another milestone for the 'joint venture new force.' "This curve has been long awaited!" said Zhou Feng, Vice President of Dongfeng Motor Co. and Deputy General Manager of Dongfeng Nissan Passenger Vehicle, during an internal Family Day event on June 16. The event showcased the N7's order data, which surged steeply since its launch on April 27, achieving over 20,000 pre-orders in just 50 days, astonishing attendees. In the competitive new energy vehicle market, domestic brands have seized market share with their first-mover advantage, while new car manufacturers attract attention with smart configurations. However, the N7's performance has disrupted this trend, averaging one new large order every 6.7 minutes and locking in 400 orders daily, creating a significant impact in a fiercely competitive market. The enthusiastic applause from dealers not only recognized the N7's achievements but also reflected a reevaluation of 'joint venture speed and Nissan speed' within the industry. Some dealers privately calculated that the N7's order volume in 50 days equaled the sales of similar models from some joint venture brands over the past six months. Behind this impressive data is the efficient execution of the entire Dongfeng Nissan team. As inquiries from owners about delivery times increased, Dongfeng Nissan held an urgent supply chain meeting on May 26 to adjust production capacity and minimize delivery cycles while ensuring quality. By July, the N7 had accumulated over 20,000 pre-orders and surpassed 10,000 deliveries in just 45 days, becoming the 'joint venture electric sales champion.' As Zhou Feng stated, "Speed itself is a weapon, and often the most important weapon." The N7's success demonstrates that by combining the technological accumulation of joint ventures with rapid adaptability to the local market, established automakers can accelerate in the new energy sector. With the second quarter of 2025 being a significant turning point, the new energy onslaught represented by Dongfeng Nissan and GAC Toyota has ushered in a new era for joint venture companies. The Platen 3X achieved 6,000 sales shortly after its launch, while the Nissan N7 reached the same milestone in just two months, showcasing robust momentum. The successful debut of the N7 and Platen 3X sets a precedent for joint venture electric vehicles and boosts confidence for companies like Volkswagen and General Motors in their transformation efforts. Zhou Feng's formula for success, articulated during a historic moment when the N7 surpassed 20,000 pre-orders, emphasizes that results equal capability multiplied by (vision + determination + speed). This formula reflects the changing dynamics within Dongfeng Nissan, a once-criticized giant that is now forging a path to success amid fierce competition and evolving market demands. The N7's 'super comfort suite' exemplifies this strategy, focusing on family vehicle scenarios with features like a temperature-controlled smart refrigerator, a 15.6-inch 2.5K display, AI zero-pressure cloud blanket seats, and a master-level sound system, creating a 'mobile living room' experience. This precision targeting of user needs has allowed the N7 to dominate the mid-range electric sedan market, achieving top sales in both the '20,000 and under' category and 'joint venture electric sales.' As domestic brands exceed 70% market share and new energy penetration reaches a record 52.6%, the pressure on joint ventures is palpable, with critics questioning their future. However, Dongfeng Nissan's N7 proves that true leaders can transform crises into evolutionary momentum. Zhou Feng's insights into the automotive industry's turning points highlight the importance of adaptability and innovation as Dongfeng Nissan leads the charge into a new era of electric vehicles.