Chery Automotive Establishes Domestic Business Group

According to the latest news, Chery Automotive has established a domestic business group starting today. This group includes four major divisions: the Exeed Division, the Arrizo Division, the Windcloud Division, and the QQ Division. The Exeed brand remains positioned as Chery's high-end brand, with its organizational structure and functions integrated into the domestic business group. Chery's Executive Vice President, Li Xueyong, will oversee the 'New Four Greats' and also serve as the General Manager of the Chery Brand Domestic Business Group. Among the four divisions, the Exeed Division focuses on the high-end Exeed brand, the Arrizo Division centers on classic products like the Arrizo and Tiggo, the Windcloud Division is dedicated to the new energy brand Windcloud, and the QQ Division concentrates on small car products, aiming for strategic focus, resource integration, enhanced collaboration, and brand elevation. Additionally, the existing brands under Chery's five major brands, including the Zhijie brand in collaboration with Huawei, the iCAR brand developed with Zhimi, and the Jietu brand, will remain unchanged and continue to operate independently. However, it is unclear if these structural adjustments will lead to changes in distribution channels, as related personnel have stated, 'There is currently no relevant information.'