Changan Automobile Signs Strategic Cooperation Agreement with Haier Group

On July 23, Changan Automobile officially signed a strategic cooperation agreement with Haier Group, themed 'New Changan, New Ecology.' This collaboration aims to explore deep cooperation across multiple fields such as the integration of people, vehicles, and homes, the automotive industry chain, and global brand marketing and service systems, thereby constructing a digital ecosystem that meets users' comprehensive scenario needs. As the automotive industry transitions from traditional transportation to a comprehensive platform of 'mobility products + mobility services + ecological services,' intelligence, connectivity, and ecology have become new trends in industry development. Changan Automobile, one of the leading enterprises in China's automotive industry, has actively laid out its strategy in the smart mobility sector in recent years, focusing on creating evolvable smart automotive robots. Meanwhile, Haier Group, as a model of Chinese intelligent manufacturing and technology, has a strong technological foundation and market experience in smart home and industrial internet fields. This cross-industry collaboration between the two giants is seen as an important attempt to seamlessly connect smart mobility with intelligent living. According to the agreement, Changan Automobile and Haier Group will engage in deep cooperation in the vehicle-home ecosystem. They will jointly create interconnected systems for people, vehicles, and homes, achieving seamless integration between vehicles and home devices to provide users with a more convenient and intelligent living experience. Additionally, they will collaborate on the development of in-vehicle electrical products to enrich in-car living scenarios and enhance driving comfort. Another highlight of the partnership is the joint construction of a cold chain ecosystem, leveraging both parties' technological advantages in cold chain logistics and smart temperature control to provide more efficient and safe transportation solutions for products that require low-temperature preservation, such as fresh food. In terms of the automotive industry chain, Changan Automobile and Haier Group will explore the development and sales of new automotive products. They will rely on each other's resources in R&D, manufacturing, and sales to jointly develop new energy vehicles and smart connected automotive products that meet market demands. Furthermore, they will explore personalized modification services to satisfy consumer demands for customization in vehicle appearance, interior, and functionality. Global brand marketing and service system cooperation is another key focus of this strategic partnership. Changan Automobile and Haier Group will actively explore shared global after-sales systems, joint marketing, and joint releases to enhance the overseas after-sales service system, boosting the competitiveness and influence of Chinese brands in the international market. By sharing after-sales service networks and jointly conducting marketing activities, both parties aim to support Chinese brands in their global development. Notably, this cooperation also involves the joint construction and sharing of exclusive rights for internal platforms. Changan Automobile and Haier Group will promote resource integration and complementary advantages of their respective internal platforms to provide users with richer and more convenient service experiences. Additionally, both parties will collaborate in areas such as humanoid robot innovation, integration of health and mobility, incubation of small and micro enterprises, and industrial robots, promoting deep integration and collaborative development of the two brand ecosystems.